UX Benefits

Demonstrate the ROI of UX

When trying to sell the value of good UX within your organization, it can help to have some facts and numbers ready to share with those less familiar with the practice to help sell the benefits.

Did you know?

  • 88% of online consumers are less likely to return to a site after a bad experience
  • 94% of a website user’s first impressions are design related
  • 79% of online shoppers who experience a dissatisfying visit are less likely to buy from that site again
  • Every dollar spent on UX brings in between $2 and $100 dollars in return
  • 75% of users base your entire company’s credibility on your website’s design
  • 70% of projects fail due to lack of user acceptance
  • UX increases KPI’s (Key Performance Indicators) by up to 83%
  • Increase sales on your site as much as 225% by providingt product information to your customers at the right time
  • Up to 15% of IT projects are abandoned and at least 50% of a programmer's time during the project is spent doing rework that is avoidable.
  • Spending 10% of your development budget on usability should improve your conversion rate by 83%

Source: Usability Matters

Create the right product from the start


Enterprise Software and UX

User experience has ceased to be an optional add-on and is now considered central to enterprise product development concerning profits, people, and productivity.


User-friendly software makes more money than unintuitive software. Take Walmart’s redesign of their e-commerce site, which resulted in a 214% increase in visitors. Or Bank of America, which increased online banking registration by 45% after a UX redesign of the process.


These are the individuals who have to suffer through unintuitive enterprise software for 40+ hours every week. In the past, employees accepted bad software as the norm. These days, thanks to rising software consumerization and the growth in software competition, teams are freer to choose their enterprise products and to change them if the experience is not up to scratch. Clumsy enterprise software just is not going to cut it in a world where start-ups like Slack and Zendesk are eating into territory formerly held by established software builders.


As a rule, the better your software functions, the better your business functions. For example, Oracle enabled administrators to do their job 20% faster by improving their internal database software. In large organizations, these incremental improvements in productivity add up to millions.

Happy users will stick with your products