The most important UX tip I can share is to know your user. You know your product inside and out, but many of your users are coming to your site or using your product for the first time.
There is often the perception that design effort should be minimized in order to reduce costs and shorten timescales, but in reality, the true costs of bad design emerge later in the product lifecycle. Bad design has the potential to cause irreparable damage to the brand image through customer frustration.
User research, is an important part of UX design. Typically done at the start of a project, it encompasses different types of research methodology to gather both qualitative and quantitative data in relation to your product or service.
Qualitative data is descriptive data and looks more at how people think and feel. It helps to find your users’ opinions, problems, reasons and motivations. Quantitative data is generally numerical data that can be measured and analyzed. Most user research involves both methods.
Lindon Leader, the designer behind the FedEx logo, once said, “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Everyone loves minimalist and simple design. Keep your layout, forms, and buttons simple, but leverage colors, icons, and images to make your UI interesting. Don’t try too hard to add gradients, shadows, patterns, or glow. Flat designs are classier and easier for users to process. Keep them interested by using elements such as images, buttons, and colors to add visual interest.